Trade Show Booth Design: How to Use Modular SEG Frames


Modular SEG trade show displays are becoming more popular within the event exhibit world. These versatile, lightweight displays have a lot to offer exhibitors, especially those who need to make an impression on a budget.

Every component of traditional trade show booths including backdrops, headers, counters, display shelves, and meeting rooms can be created as modular units using SEG. When planned for modular use, each SEG frame element can be mixed and matched or used independently depending on the booth size.


What Are SEG Fabric and Frame Systems?

SEG, silicone edge graphics, are tension fabric prints sewn with a silicone edge that is inserted into an aluminum SEG frame channel. Stretching the fabric over the frame removes wrinkles and create a smooth high definition appearance. The thin channel gives the frames a clean edgeless appearance.

SEG Light Boxes include LED light bars or panels mounted within the frame display. Non-lit SEG frames and light boxes can be customized in a wide variety of shapes and sizes.


What are Modular SEG Trade Show Booths?

Modular is defined as something that can be divided into parts or combinations of parts that can be used to form a variety of structures. Many trade show displays are static, meaning they can’t be reconfigured in any other way than they were originally designed.

A Modular SEG Trade Show Booth can be changed around to refresh your display at each show, this increases the longevity and interest in your booth.


Is a Modular SEG Trade Show Booth Right for You?

If you’re a business participates in multiple trade shows, or if your exhibit space requirements change often, then modular SEG trade show booths are the perfect solution for you. The most common booth spaces are 20ftx20ft, 20ftx10ft or 10ftx10ft. If you’re planing to exhibit in both large and small spaces it makes sense to design a booth with modular SEG components that can fit both sizes. The building blocks of a modular displays are flexible so they can taken apart or put together as needed.

You don’t want to overcrowd your booth or have too much empty space. By planning for changes in exhibit or event space with modular SEG displays you can be prepared for any space.




Splice SEG Frames Into Sections

Large backdrop frame extrusions can be spliced down for use at smaller sizes. Extrusions are cut at 90° and joined with splice connection hardware and support bars. Hardware is included to convert the spliced length back to a mitered corner for use on its own.


This allows for a seamless graphic at the full size, then the option to use at smaller frame sizes. For example a 20ft wide frame can be spliced down to create 10ft wide sections.

Splicing frames can reduce shipping costs as the frame or light box extrusions can fit in a more compact package.


Connect SEG Frames Side by Side

Multiple freestanding SEG frames can be connected next to each other to create the look of a continuous display with minimal seams.

Non-lit or backlit frame extrusions can be secured together by drilling through the frames and bolting together using connector brackets. The bracket hardware is not visible as its contained within the frame interior. A narrow 2mm seam will be visible where the two aluminum frame extrusions meet.


Stack SEG Frames


Modular SEG displays can be stacked on top of one another and taken apart. This is a great option if exhibiting at a trade shows that have vary between 12ft and 8ft maximum height restrictions. By having flexibility in height your booth won’t be overshadowed at shows with higher height limits. The frames are drilled with brackets included to connect. The aluminum extrusions are light weight enough to be stacked without being unwieldy.


Divide SEG Frames and Artwork into Grid Layout


Each SEG frame requires a matching SEG tension fabric print. Wherever there is a seam between frames the graphic would be split. Graphics can be designed to span multiple prints for a continuous look. Prints can be made to work together and or independently.

By dividing displays up into smaller sections you can replace them at a lower cost than replacing a large print.


Design Backdrops with Inset Frames or Light Boxes


Lower fabric replacement costs by creating smaller graphics within or mounted on top of larger backdrop graphics. Smaller prints in the inset areas can be replaced without having to replace the entire backdrop design. This works best when the larger backdrop image is a neutral design. Another strategy to reduce cost while including backlit graphics is to mix in smaller SEG light boxes mounted over or within larger non-lit SEG frame structures.


Reduce Power Cords: Daisy Chain SEG Light Boxes


No one likes a bunch of cords running everywhere, especially not at trade shows where they become tripping hazards. When using multiple SEG light boxes connected together, power supplies can be daisy chained together to minimize cords. Up to 6 LED light bars per power supply can be connected together with a single cord exit to an outlet.